ByTheOwner December 2007 Webstats - FSBO Visitors Increase 50%
ByTheOwner.com’s website statistics for the month of December 2007:
Website visitors increased from 348,672 unique visitors in December 2006, to 521,955 in December 2007. This is a 50% increase in unique website visitors from December 2006 to 2007.
Pageviews increased from 3.27 million page views in December 2006, to 4.54 million pageviews in December 2007. This is 28% increase in pageviews from December 2006 to 2007.
Unique visitors and pageviews are the two most useful statistics when it comes to measuring the exposure you will receive from a For Sale By Owner website. Unique visitors is the number of individual people coming to look for properties on the site. Pageviews is the number of pages that those visitors look at. For example, on ByTheOwner.com in December 2007 we had 521,955 unique visitors and they looked at 4.54 million pages. This means each visitor looked at approximately 9 pages.
Some websites claim to have a certain number of “hits”. This is not a valid measure of website activity, because a “hit” can be counted a number of different ways. For example, if a page has 30 images on it, and one person goes to that page, it could be counted as 30 “hits”. This would be like saying ByTheOwner.com received more than 173 million “hits” in August. ByTheOwner.com does not quote how many “hits” we receive because it is not a valid stat. Unique visitors and pageviews are the only real measure of website activity.
