Internet advertising for homes produces more results than newspaper and magazine
ByTheOwner.com has recently studied the results of advertising in newspapers and magazines vs advertising online. The results indicate that internet advertising is more effective than using newspaper or magazine. One source studied was the Toronto Star. 20 different classified examples were studied and the conclusion was that placing a classified ad in the Toronto Star produced only a 5% increase in activity to the listing. Where an average listing on ByTheOwner.com would receive 200 online visits per week, a corresponding ad in the Toronto Star would increase this by 10 visits at a cost of $50-$200 for the classified ad. Another conclusive example is The Star’s new home website “Newinhomes.com”. This particular website is advertised in print with full and ½ page ads each Saturday in the “New in Homes” section of the newspaper. In spite of a circulation of 1.9 million, the “New in Homes” website received less than 32,000 unique visitors during the month of February (according to Comscore). This compares to more than 400,000 unique visitors for the internet based ByTheOwner.com/DuProprio.com in February. Similar results were found with the “New Homes and Condo Magazine”. This magazine can be found at thousands of stands, yet their website “newhomesandcondos” also received
less than 33,000 unique visitors during the month of February (According to Comscore). These results suggest that the consumers prefer to search online from the comfort of their homes vs actively obtaining the print information.
