Archive for January, 2007

Home Staging – the MUST HAVE marketing tool for your property

Wednesday, January 31st, 2007

MSN Encarta dictionary defines Home Staging as the act of “beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers.”

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ByTheOwner.com Launches Billboard Campaign

Friday, January 12th, 2007

ByTheOwner.com is launching a Billboard Advertising Campaign from Jan 15th - March 31st.

ByTheOwner.com has purchased more than 200 billboards in various cities across Canada(Montreal, Barrie, Quebec City, Kitchener-Waterloo, Vancouver Island…) in order to promote our website, our listings, and private sales. The billboard campaign will start Jan 15th and it will continue until March 31st. The goal of the campaign is to further increase our company’s website visitors so that more Canadians will buy and sell their home privately and save thousands in real estate commissions. In 2006, ByTheOwner.com averaged 100,000 unique visitors per week. During the first three weeks of 2007, we received an average of 145,000 unique visitors per week to our website. ByTheOwner.com increased our sold homes by 30% in 2006 and we forecast selling more than 5000 homes in 2007.